The Empty Stands of Homegrown Heroes A recent pre season friendly between Manchester City and Atletico Madrid at Seoul's Olympic Stadium drew 50,000 fans, a sea of light blue and red and blue shirts that rivaled any domestic match.
However, beneath the excitement lies a sobering reality: South Korean football fans are deserting their local leagues for European clubs.
Critics have long pointed to the K League's shortcomings as a major reason for its dwindling fan base.