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Versant Acquires Full Swing for $530 Million

The Clubhouse Coup: Media Conglomerates Swinging for Digital Supremacy Golf courses remain quiet, awaiting the warmer breeze and lush greens of spring, but a different kind of competition is unfolding within the media landscape.

Versant Media, owner of Golf Channel, GolfNow, and GolfPass, has set its sights on Full Swing, a sports technology firm specializing in simulations and performance data analysis.

The proposed $530 million acquisition marks another significant step toward diversifying revenue streams for traditional media companies.

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