The Queue Culture: A Double Edged Sword for Restaurants The recent buzz around viral queues has led many to view this trend as a necessary evil in the hospitality industry's struggle to stay afloat.
From frozen yoghurt shops in Notting Hill to food outlets in Manchester, social media fueled queues have become the new norm. For some, these queues are a testament to the power of social media marketing.
The success of Yo Chi's opening in Notting Hill was largely due to its strategic use of influencers and TikTok updates.