The Emperor's New Clothes: How Nike's Discounts Distort Our Relationship with Sustainable Fashion Nike, the world's largest sportswear brand, has long been criticized for its environmental and social impact.
Despite this, the company continues to thrive, with sales of its iconic Vaporfly running shoes and Air Force 1 sneakers showing no signs of slowing down.
A closer examination of Nike's discount offers reveals a more insidious truth: that the brand is using promotions to perpetuate a culture of disposability and waste.