The Wild West of Streaming: Can a New Lobbying Group Save the Industry? The formation of the Streaming Access and Choice Alliance (SACA) in Washington D. C.
has raised eyebrows, as three of the world's largest streaming companies – Netflix, YouTube, and Amazon – enter the complex world of lobbying for the first time.
For years, these companies have been accused of disrupting traditional media landscapes; now they're seeking a more formal seat at the table.