The Burger Chain that Forgot its Beef Wendy's has been hemorrhaging customers and closing stores at an alarming rate.
This decline is a stark reminder of what happens when a brand loses its way and becomes too focused on cutting costs rather than innovating.
The company's struggles are largely due to a decline in sales across its core quick service burger category. Same restaurant sales fell by 7% in the second quarter, with traffic plummeting by 12. 5%.