The Industry's Divas: When Stars Align and Records Are Made Madonna leads this year's MTV Video Music Awards (VMAs) nominations with 11 nods, followed by Taylor Swift, Sabrina Carpenter, and Ariana Grande.
This is no surprise to those familiar with the music industry's enduring fascination with spectacle.
The VMAs' nominations still skew heavily towards established stars rather than emerging talent, despite the shift in how we consume and interact with music due to streaming services.