The NBA's Scheduling Squeeze: A Glimpse into the Business of Basketball The National Basketball Association (NBA) has announced its schedule for the upcoming season, a slate that promises to be as much about marketing spectacle as it is about substance.
LeBron James' highly anticipated debut with the Philadelphia 76ers against the New York Knicks on opening night is a prime example of this trend.
This pairing of two marquee teams guarantees a ratings bonanza for broadcasters and sponsors. But beneath the hype, questions remain about what this means for the actual product on the court.