The Sky's the Limit: ITV's Brave Gamble in a Changing Media Landscape The recent acquisition of Sky by NBCUniversal owned British public service broadcaster ITV has sent shockwaves through the UK media industry.
The deal, worth billions, creates one of the largest media conglomerates in the country through a joint venture. At the heart of this deal lies a fundamental shift in viewing habits since the pandemic.
Global streamers have gained significant traction, forcing traditional broadcasters like ITV and Sky to adapt quickly.