Israel's Image Crisis: A Crisis Beyond PR The recent surge in criticism of Israel's actions in Gaza, Lebanon, and Iran has prompted a predictable response from the government: ramp up the public relations machine.
The Hasbara operation, once a relatively low key effort to promote a favorable image of Israel abroad, is now being expanded and bolstered with significant financial investments in digital campaigns and media messaging.
This expansion has led some to dub it "too big to spin. " At first glance, this might seem like business as usual – Israel facing international criticism, attempting to counter it with a concerted PR effort.