The Play Store Gets a Little Less Closed Off: A Small Win in the Battle Against Tech Giants The news that Google has allowed a competing app store, Aptoide Games, to be downloaded directly from the Play Store is being hailed as a major victory for those who have long argued against the tech giant's stranglehold on the mobile app ecosystem.
However, this development is more a signpost on the road to real change than a destination itself.
For years, Google has fought tooth and nail against any attempts to open up its marketplace to rivals, even going so far as to take its battle with Epic Games all the way to court.