The Consolidation of Media Titans: What's Behind the ITV Sky Deal? The recent announcement that Comcast's Sky is acquiring ITV's networks and streaming businesses for £1. 6 billion ($2.
13 billion) has sent shockwaves through the media industry, sparking questions about the motivations behind this latest consolidation move.
At first glance, it may seem like just another chapter in the ongoing saga of media conglomerates gobbling up smaller players to increase their market share and muscle.