The Quiet Contagion: Why Social Media's Viral Spree Demands New Limits The internet's vast, interconnected web of shared experiences has made it increasingly clear that our online presence can spread like wildfire, often without our consent.
Bluesky's introduction of a new setting to prevent posts from being recommended in the algorithmic "discover" feed is a welcome step towards reining in this viral frenzy.
This innovation tackles a long standing issue: the unintended consequences of going viral.